About Me

I write for non-technical founders who want to build software properly using no-code or low-code tools like Lovable.dev. My goal isn't to turn readers into developers. It's to show them how to think about building their product. Get to traction. Then bring in a developer to solidify and scale the system while they focus on customers and growth.

In early 2025, I started experimenting with vibe coding and quickly learned it's a double-edged sword. The same tools that let you ship fast will bury you in bugs and tech debt if you don't bring intention, clarity, and review discipline to every prompt. At the end of the day, AI is a tool. Knowing how to use and communicate with it is what keeps vibe coding from turning a project into slop.

I built AssMan.ai to pressure-test this approach. A tactics and player analyzer for Football Manager built with Lovable, Supabase, and OpenAI. It hit over 100,000 visitors, analyzed nearly 2,000 tactics, and handled 5,000 follow-up chat interactions with users. I documented the full build across multiple articles covering validation, prototyping, implementation, and iteration. You can find them in Writing.

My background: computer science major at University of Oregon. I talked my way into a junior backend developer role at a startup incubator. Transitioned to technical product manager and became a founder for Bloom POS, an internally incubated compliance-focused platform for cannabis retailers that scaled to 17 stores and $8M in sales before shutting down during COVID. After that, I joined AndGo, a Goodyear-incubated startup, where I led the shift from internal scheduling to an on-demand platform for massive fleets including Amazon, Kinto, and Lyft. Before the shift, we were doing only a few thousand appointments a year; in 2024, the platform handled 521,000 appointments, $96M in service volume, and 1,600 fleets. I left in October 2025 after seeing what was possible with AI.

In late 2025, I co-founded 2nd Foundry, a venture development firm that incubates internal products and partners with founders through capital or development support.